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Tuesday, 28 September 2010

This graph shows me that potential readers are of mixed gender meaning that my magazine should contain articles that can appeal to both sexes.

Here I can see that the majority of readers are teenagers but this is to be expected as this is a college magazine.
To cater to this age group I should use more flashy elements in my magazine and publish articles that would interest students of this age.
This graph shows me that most people read at least one magazine per month and very few don't read magazines. This tells me that I do have a potential audience.

 
Looking at these results I can see that students are not very interested in a college magazine and would either buy one every two months or not at all. From this I've found that I must give a good incentive to purchase my magazine, but keep production costs low. 


I can see here that the most popular articles revolve around pop culture and music meaning that these are the primary genres my magazine must contain. Combining this with my earlier results tells me that I should keep the themes varied and balanced in order to equally cater to each gender and that the articles should concern the current popular subjects amoung teenage students.

I can see that students are not interested in paying much for a magazine so I need to find a method of encouraging the audience to pay money without impacting too haevily on the direct cost of the magazine. Research shows me that donating a portion of profits to charitable causes can raise sales even at a higher price, also the use of adverts and competitions can allow the magzine to gain money indirectly.

This graph shows that students are mostly willing for their magazine to contaion articles related to the college; these should either be beneficial to the reader's like guides or promote school events.


Looking at my results, I can tell that my target audience should be teenagers aged 15 to 19. I can see that they would rather a bi-monthly release schedule and that I should keep the costs low. The most popular subjects were music and pop-culture so my magazine should feature them primarily.

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